Marking its 15th anniversary, the company highlights a trajectory that has accelerated particularly over the past five years: above-average international growth, underpinned by IFS Food and GMP Food certified manufacturing processes, complemented by a proprietary anti-counterfeiting system and supported by an ESG agenda that embeds sustainability across the value chain.

A market becoming more professional - where brands are expected to prove substance

Dietary supplements are no longer a purely lifestyle-driven category. As consumers increasingly base purchasing decisions on evidence, transparency and provenance, the sector is shifting away from reach-at-all-costs towards quality signals that can be independently verified.

In this phase, brands that grow sustainably must offer more than persuasive claims and premium packaging. They need robust processes, documented standards, and trust that holds up under scrutiny.

PURMEO® does not use “Made in Germany” as a slogan, but as a guiding operating principle—rooted in standardised manufacturing, stringent quality control and a high degree of batch-level transparency. This matters not only to consumers, but equally to retail and B2B partners in a sensitive category who increasingly rely on precisely these indicators. Put simply: the hallmark of German quality - German Engineering in Supplement Science - becomes a measurable promise when it is built into systems, not marketing.

Five-year growth - and why certifications are more than a logo

PURMEO® describes its international growth over the past five years as significantly above market average. Yet the more important question is not the headline number, but what makes that growth resilient.

In a category where quality is often claimed and rarely evidenced, certifications such as IFS Food and GMP Food are hard currency, particularly for businesses scaling internationally.

IFS Food requires structured processes, clear accountabilities, documented procedures, internal controls and regular external audits. GMP Food (“Good Manufacturing Practice”) complements this with a strong focus on hygiene, validation, staff training, contamination prevention and process stability.

For consumers, the difference is frequently underestimated: quality is not defined by formulation alone, but by the ability to manufacture that formulation consistently, cleanly, safely and reproducibly, every single time.

In practice, these standards deliver four tangible effects:

• Manufacturing process reliability: reduced variability, fewer error pathways, reproducible quality.
• Traceability: batch logic and documentation strengthen transparency and crisis readiness.
• Auditability: external verification enhances credibility, also with retailers and regulators.
• Consumer confidence: especially in sensitive categories such as pro- and postbiotics, stability, hygiene and correct processing are decisive.

Proof point: PURMEO® MagenVital, powered by Pylopass™, a postbiotic growth driver

How this quality and innovation strategy translates into market success is illustrated by one segment that has gained significant scientific and commercial relevance in recent years: postbiotics.

The International Scientific Association for Probiotics and Prebiotics (ISAPP) describes postbiotics as a “preparation of inanimate microorganisms and/or their components that confers a health benefit on the host”, with benefits that must be demonstrated in the target population.

A flagship in this field is PURMEO® MagenVital

https://purmeo.de/en/products/magenvital-pylopass-kapseln

A postbiotic-aligned product designed to support gastric wellbeing, formulated with the patented ingredient Pylopass™.

Pylopass™ is based on the inactivated strain Lactobacillus reuteri DSM17648 (also referred to as Limosilactobacillus reuteri DSM17648) and has been investigated in the scientific literature and in clinical contexts particularly in connection with Helicobacter pylori, a microorganism carried by an estimated half of the global population.

The underlying rationale is compelling: postbiotic preparations are inherently more stable than live cultures, making them easier to integrate into standardised quality systems and global supply chains, an essential factor when a product is not merely launched, but scaled internationally. At the same time, the scientific discussion around H. pylori-associated burden and supportive approaches remains active in the market. Studies in the context of DSM17648 have reported, among other findings, reductions in H. pylori load and/or improvements in H. pylori-associated gastrointestinal symptoms.

For PURMEO®, MagenVital has become more than another SKU in the portfolio. According to the company, the formulation has developed into one of the market’s commercially most successful postbiotics—delivering seven-figure unit sales per year and a strong brand footprint within the digestive and stomach-health segment.

Brand protection as consumer protection: “PURMEO® Verification Guard” built on a two-factor logic

With market success comes an uncomfortable reality in the supplement category: counterfeits and grey-market channels. For products not sold directly by PURMEO®, its affiliated pharmacies, or its exclusive distributors, the worst-case scenario is straightforward: consumers may ingest a product whose content, dosage or hygiene status cannot be reliably assured.

PURMEO® addresses this risk proactively with “PURMEO® Verification Guard”, a product verification system.

The user journey is intentionally simple, while the underlying technology is designed to be highly secure: customers can verify authenticity via the official page

https://purmeo.de/en/pages/produkt-verifikation

The system combines a unique QR code with an individual PIN as a second security layer. This two-factor approach is materially more resilient than QR-only solutions, because copying a code alone is no longer sufficient.

For the industry, this signals a broader shift: anti-counterfeit measures are increasingly becoming a quality criterion, not an optional add-on.

ESG: sustainability as an operational discipline, not a campaign

In healthcare, Environmental, Social and Governance (ESG) has become part of baseline market expectations. Companies are expected to demonstrate how they reduce environmental impact, optimise material and resource consumption, and assume responsibility across supply and value chains.

PURMEO® states that it anchors sustainability more deeply in the organization, not merely through communications, but through concrete process decisions.

One visible element is collaboration with initiatives such as EcoConscious (https://ecoconscious.de). Such partnerships matter when they enable measurable actions and help organisations move from “offsetting” towards systematic improvement. In parallel, PURMEO® continues to optimise packaging and logistics decisions—levers that can generate substantial impact at scale in high-volume consumer health products.

Innovation in pro- and postbiotics: science-led, bioavailability-focused and user-centric

While many segments of the traditional micronutrient market are consolidating, pro- and postbiotics represent an innovation arena that is far more demanding than many consumers assume. This is not simply about “bacteria”, but about strains, stability, matrix, shelf life, dosage and tolerability.

PURMEO® positions itself as an innovation-driven provider, emphasising three priorities:

• Close collaboration with scientific advisory experts to evaluate evidence and shape product design.
• Bioavailability as a quality principle, ingredient selection and formulation design aimed at ensuring active components are genuinely available.
• User proximity in product development, aligning products with real-world use cases (format, tolerability, clarity of use).
  
  Conclusion: growth that can be explained and defended

PURMEO® exemplifies how a consumer health brand can compete in a professionalised market through substance: certified manufacturing quality, systematic brand protection and an ESG agenda that goes beyond symbolism.

Products such as MagenVital demonstrate how science-led ingredient strategies, scalable quality systems and consumer trust can translate into durable commercial success.

About PURMEO®

PURMEO® is a German company specialising in micronutrients and pro- and postbiotics. The brand combines the “Made in Germany” quality hallmark with certified manufacturing standards (IFS Food, GMP Food) and a proprietary product verification system (“PURMEO® Verification Guard”) designed to strengthen consumer safety and brand protection. PURMEO® embeds sustainability across its value chain and develops products in close collaboration with scientific experts, with a focus on bioavailability, safety and user-centric design.

Press contact

Press contact: PURMEO® Press & Public Relations
Email: presse@purmeo.de
Website: purmeo.de