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CEO, Grupo CRM
Renata Moraes Vichi began her professional career at a very young age, at the age of 16, having since then worked in several areas at Kopenhagen, such as: Marketing Director, later commercial, Vice Presidency until reaching the position of CEO of Grupo CRM in January 2020. Renata Vichi, transformed Grupo CRM into one of the largest franchising groups in the country, currently with 850 stores. Forbes Brazil ranked her among the ten best Brazilian CEOs.