With 4.3 million followers on Instagram and 90 million views on Youtube, Pamela Reif is Germany's most successful fitness influencer. Born in Karlsruhe, Germany, the 23-year-old started her career at the age of 16. Two years later she already had 500,000 followers on Instagram. Reif’s growing popularity also attracted the attention of international brands: She has cooperations with companies such as Puma, Calzedonia, GHD and Warner Music Germany. In addition to her advertising deals and her own collections, Reif recently published her book "You deserve this". It hit the german bestseller lists and has sold 80,000 copies so far.